VIBE chronicles the celebrities, sounds, fashion, lifestyle, new media, and business born from urban music. As an authoritative voice, VIBE creates trends as much as it records them. It covers music, educates its readers, and gives back to the community. VIBE serves as a portal to a growing young, trendsetting, multicultural audience. As excellent journalists and innovative marketers, VIBE is the voice of urban music and culture. VIBE provides a democratic digital experience where users are encouraged to provide content. At VIBE print and online will seamlessly relate.