August 10, 2008
Rebirth of Definitive Hip-Hop and Urban Culture Brand (New York NY) – InterMedia Partners, in partnership with portfolio company Uptown Media Group along with Blackrock Digital today announced the purchase of assets of Vibe and Vibe.com, the preeminent brand for hip-hop & R&B lifestyle and culture. Founded in 1993 by Quincy Jones and Time Warner, Vibe was an iconic brand for 16 years, responsible for setting trends among hip hop and mainstream culture prior to its recent shuttering. “It is rare that a brand with this much history and untapped opportunity comes along. Vibe fits perfectly with our other holdings, [...]
