SPONSORSHIP - BLACK HISTORY MONTH
Agency: MOXIE INTERACTIVE
Campaign: SPONSORSHIP - BLACK HISTORY MONTH
Unit Type: Multi-state Micro-Site Super-Header
Unit Size: Default 250pixels tall, expands to 500pixels tall, collapses to 40pixels tall
Key Features: Guaranteed impressions micro-site, expandable, video content with pre-roll, Facebook/Twitter Sharing
Key Benefits: This unit allows the publisher to guarantee impressions of the Micro-site by integrating it into an ad unit. The unit can be programmed to load in any size configuration giving more flexibility in the budget for longer flights at the smaller size.
Unit Behavior: Default behavior loads the unit at 250pixels tall. User engagement with the unit's content expands the unit to its full size of 500 pixels thereby pushing down the site. Once expanded, users navigate through library of available content to play multiple video clips.