SPONSORSHIP - BLACK HISTORY MONTH
WRONG SIDE OF TOWN DVD RELEASE
LAW ABIDING CITIZEN DVD RELEASE
BROOKLYN'S FINEST THEATRICAL RELEASE
SPIN - GIGS WORTH SHAVING FOR
I CAN DO BAD ALL BY MYSELF
N98 Track Jacket
Hip-Hop Producer bracket.
DOS EQUIS
PACIFICO
TAKERS
JAY ELECTRONICA
NIKE SPORTSWEAR
FASTER
SWAT Firefight
Nike Sportswear
Jeremiah Weed
Jumping the Broom
Master of the Mix
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SPONSORSHIP - BLACK HISTORY MONTH
2010 VERIZON
Agency: MOXIE INTERACTIVE
Campaign: SPONSORSHIP - BLACK HISTORY MONTH
Unit Type: Multi-state Micro-Site Super-Header
Unit Size: Default 250pixels tall, expands to 500pixels tall, collapses to 40pixels tall
Key Features: Guaranteed impressions micro-site, expandable, video content with pre-roll, Facebook/Twitter Sharing
Key Benefits: This unit allows the publisher to guarantee impressions of the Micro-site by integrating it into an ad unit. The unit can be programmed to load in any size configuration giving more flexibility in the budget for longer flights at the smaller size.
Unit Behavior: Default behavior loads the unit at 250pixels tall. User engagement with the unit's content expands the unit to its full size of 500 pixels thereby pushing down the site. Once expanded, users navigate through library of available content to play multiple video clips.
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WRONG SIDE OF TOWN DVD RELEASE
2010 LIONSGATE
Agency: (client direct)
Campaign: WRONG SIDE OF TOWN DVD RELEASE
Unit Type: Video Super-Header with Clickable Companion Skin
Unit Size: Default 250pixels tall, collapses to 40pixels tall
Key Features: Stage for :60 movie trailer
Key Benefits: This unit allows video content to be prominently displayed and the header and skin allow bold presence across the sites.
Unit Behavior: Video is user-initiated, User can "Close Ad" to trigger the reminder bar only for their browsing experience. User engagement including Video Play and Client Site Click-through is tracked.
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LAW ABIDING CITIZEN DVD RELEASE
2010 ANCHOR BAY
Agency: (client direct)
Campaign: LAW ABIDING CITIZEN DVD RELEASE
Unit Type: Multi-state Micro-Site Super-Header
Unit Size: Default 250pixels tall, collapses to 40pixels tall
Key Features: Stage for Movie Trailer
Key Benefits: This video unit allows promotional video content to be prominently displayed across the network of sites.
Unit Behavior:
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BROOKLYN'S FINEST THEATRICAL RELEASE
2010 OVERTURE
Agency: PALISADES MEDIAGROUP
Campaign: BROOKLYN'S FINEST THEATRICAL RELEASE
Unit Type: Editorial Injection Unit
Unit Size: 525pixels wide 250pixels tall
Key Features: Integrated Audio Playlist, Video Trailer, Link to Download Mix+Trailer and Share on Twitter/Facebook.
Key Benefits: This unit allows publishers to inject an advertorial unit into their content stream, or story pages, and creates additional inventory for advertising.
Unit Behavior: JPD works with publisher to find best placement for this unit on their site, integrated multi-media and sharing links allow for the content to be interacted with by the visitors.
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SPIN - GIGS WORTH SHAVING FOR
2010 GILETTE
Agency: GREEN LIGHT
Campaign: SPIN - GIGS WORTH SHAVING FOR
Unit Type: Dynamic Content Display Unit
Unit Size: 300pixels wide, 250pixels tall
Key Features: Dynamic data feed, Geo-IP Detection, Sharing (Facebook/Twitter), RSS feed for dyamic news.
Key Benefits: Dynamic content unit pulls from a concert listing API (Jambase) and shows the user a list of the upcoming SPIN selected concerts nearest to them. They can share these concerts with friends,
Unit Behavior: Upon initial load, local concert listings are presented to the user, search and many other features built into the unit.
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I CAN DO BAD ALL BY MYSELF
2010 LIONSGATE
Agency: (client direct)
Campaign: I CAN DO BAD ALL BY MYSELF
Unit Type: Interactive Skin + Overlay
Unit Size: 200 pixels on left and right gutter of site with overlay
Key Features: Background skin triggers site-overlay when clicked, Video trailer plays at a large size, Link to Client site.
Key Benefits: This unit allows a robust video experience without leaving the site.?| Allowing video to be triggered from the interactive background skin.
Unit Behavior: Default behavior loads the skin, then a click triggers a site-overlay to present additional content.
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N98 Track Jacket
2010 NIKE
Agency: Razorfish
Campaign: N98 Track Jacket
Unit Type: Static Skin
Unit Size: 1400pixels wide, 1200 pixels tall
Key Features: Clickable Skin
Key Benefits: Bold Presence on publisher site, and high interaction rate with clickable skin.
Unit Behavior: Clickable Skin
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Hip-Hop Producer bracket.
April 2010
Agency: MEC Global
Campaign: Hip-Hop Producer bracket.
Unit Type: Hosted Bracket + Interactive Header with Voting (launching 4/20)
Unit Size: Full Page (multiple states)
Key Features: Bracket display with up to 64 entries in 4 divisions, user voting, Twitter and Facebook sharing, Admin Tools, In-line media player
Key Benefits: Highly engaging unit with massive user participation and enjoyment.
Unit Behavior: Full page with overlay for voting details + collapseable header unit for distribution of bracket competition.
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PACIFICO
October 2010
Surfermag.com created a large impact ad unit to support the launch of the Pacific Web Trek campaign which included custom video and photos.
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TAKERS
October 2010
A interstitial ad unit that appeared over the site logo to drive attention to the film release of SONY Pictures TAKERS.
Nike Sportswear "Video Wall"
